Market Trend

The Smart Ovens Market size was valued at USD 247.19 Million in 2021 and is predicted to reach USD 835.67 Million by 2030, increasing at a CAGR of 14.49% from 2022 to 2030.

The adoption of smart homes and smart appliances is expected to give long-term growth potential. Smart home concepts and IoT-enabled products are becoming more popular. A smart oven communicates with other smart appliances to make cooking more efficient, simple, and convenient.

The functionality of typical microwave ovens is combined with the advantages of Wi-Fi and Bluetooth for improved communication in a smart oven. The companion software or smart home assistants like Google Home and Amazon Alexa may be used to manage some of these ovens’ voice control features and moveable cooktops. Smart ovens give consumers greater control by enabling remote temperature and cooking setting adjustments.

Additionally, they offer additional cycle settings and culinary modes, which range from baking and roasting to reheating frozen foods. Thanks to the Internet of Things (IoT) and the rising popularity of intelligent home assistants, smart ovens may now be managed by smartphone apps that provide customers with real-time status information.

Advanced smart ovens include four features: an air fryer, a microwave, a four-in-one convection oven, and a food warmer. Some kinds of smart ovens only have one function. The advancement of barcode scanning devices and optical code readers has significantly boosted the usefulness, efficacy, and efficiency of smart ovens over standard ovens. A barcode scanner is a smart oven function that captures barcode information from the barcode of a food product.

As a consequence, physical effort is reduced, and the user is aware of the various stages of food preparation. The method is user-friendly and convenient thanks to embedded machine-learning algorithms that accurately predict the baking or cooking process time and monitor specific factors like internal temperature and humidity. Companion applications that interact with users and provide messages and warnings regarding appliance functionalities are used in conjunction with smart ovens. While physically far from the oven, users and cooks know the temperature and cooking length. The use of technology in the kitchen is becoming more involved and imaginative, and cooking is becoming less of a chore and more of a pastime.

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Global smart kitchen appliances market size in 2020 and 2028

Between 2020 and 2028, the market for smart kitchen appliances is anticipated to expand. The market, worth more than $13.79 billion in 2020, is expected to grow 19.2 percent to reach over 47 billion dollars in revenue by 2028.

Regional Analysis

In 2021, North America accounted for 35% of the market for smart ovens worldwide, which was the greatest proportion. The popularity of smart appliances like stoves and ovens is rising as the penetration of smart homes increases. This is anticipated to benefit the regional market.

In terms of both infrastructure and technology, North America and Europe are far ahead of the rest of the world. The ongoing growth of the construction sector and customer preferences for modern kitchen equipment have increased the need for smart ovens. Manufacturers are thus ready to take advantage of the lucrative potential in these local markets. In addition, these areas are developing smart oven technology quicker and with newer innovations than other places. These elements are predicted to change the most throughout the anticipated period. 

The market is growing because many kitchen appliances and devices, like lights, smart smoke detectors, and smart chimneys, can be used remotely and connected. The demand for advanced kitchen equipment, such as smart ovens, is rising as a result of people’s changing lifestyles and more disposable incomes.

A lot of people in Europe buy smart ovens. In 2021, a big part of the market was in these places. During the time frame of the forecast, Europe is expected to be the market for smart ovens that grows the fastest. Smart ovens are being put on the market more and more in these areas to attract more customers.

However, the Middle East & Africa market is anticipated to expand more quickly throughout the projection period. Retailers of smart ovens may benefit greatly from the rising disposable income, growing job and business prospects, and changing lifestyles of people across South America, the Middle East, and Africa.

Due to rising consumer acceptance of IoT-enabled devices, the Asia Pacific market is anticipated to have extremely fast revenue growth over the projected period. High demand is primarily driven by expanding populations and accelerated urbanization, bolstering the Asia Pacific market expansion. The automation trend among customers and the rising popularity of smart home gadgets and appliances are two aspects that are anticipated to fuel the market’s revenue development.

Google trends graph on interest over the region for the keyword “smart ovens ”

In this graph, we can see the search popularity of keyword smart ovens in the past 12 months. The United States had the highest impression of the product of smart ovens. New Zealand ranked the second position with a rate of 99. Canada and Australia were ranked third and fourth position. Singapore ranked 5th position with a rate of 77.

Market Dynamics

Market Drivers

One of the important features driving demand for smart ovens and contributing in the segment’s market development is the ability to do various functions concurrently with an auto-shutdown feature and through remote control.

Ease and convenience of using smart ovens

Customers desire more easy and comfortable ways to cook faster. To run smart ovens, a smartphone application that provides recipe information, controls, and user instructions may be employed. The application provides users with real-time status information. The requirement for remote access is a major factor determining consumer demand for smart ovens.

Increasingly sophisticated kitchen appliances

Several kitchen appliance manufacturers are sponsoring R&D to build integrated solutions. To unite kitchen appliances into a single platform, they add Wi-Fi, cameras, and cutting-edge software. This integration connects Wi-Fi networks with cameras, allowing for user monitoring and device control. Smart kitchen equipment consumes less energy than traditional appliances and regularly alerts customers of their power use. These factors are projected to boost the global market for smart ovens.

Increasing numbers of people in third world nations are turning to electric equipment.

The growing use of electric appliances in emerging nations drives the demand for smart ovens. The demand for smart gadgets is growing along with the working population and e-commerce. More homes are using these appliances, lowering energy costs and saving time and labor.

Market Restraints 

High pricing and the predominance of traditional cooking appliances are anticipated to restrain market expansion.

One of the main factors impeding the development of the smart oven market is the worldwide predominance of conventional cooking appliances. Additionally, one of the main issues preventing the market for smart ovens from expanding is the price barrier, which makes smart ovens challenging to maintain in cost-sensitive economies like those of India, Indonesia, the GCC countries, and African nations. Because of this, industrialized economies will soon show significant growth tendencies. The smart appliance market is very fragmented. Multiple players are now engaged in the development of countless systems that make use of numerous technologies. Devices made by the same manufacturer or vendor are easy to connect and integrate, but integrating systems made by various manufacturers or suppliers takes effort. It may lead to unreliable services, restricted functionality, and compatibility issues. Consequently, the market’s expansion is hampered by the device compatibility problem.

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Recent Development

• The Joule Oven Air Fryer Pro, Breville’s first smart connected device, was unveiled on March 29, 2022. Customers may use the Joule oven app, which is compatible with the Joule Oven Air Fryer Pro, to choose from a variety of recipes and obtain instructions for making dishes such as salmon, chicken, French fries, and others. The gadget also works with several voice assistant programs. The first product to be released after Breville purchased ChefSteps, a provider of online culinary content, is the Joule Oven Air Fryer Pro. Some of the key elements anticipated to propel market revenue development are advancements in voice control and communication with Internet-connected devices.
• On January 12, 2021, Weber-Stephen Products, LLC (Weber), a pioneer in cutting-edge, high-performance grilling equipment, purchased June, a maker of June Oven and JuneOS and a smart appliance and technology firm. Technology, intellectual property, proprietary software, and the June Oven product and accessory lines were all acquired. The June operating system, which will also be offered in grilling equipment, powers the Weber Connect platform.
• Samsung Electronics announced the release of its 4, 5, 6, and 7-senes cooking appliances on March 6, 2022. These appliances comprised a range of ovens with various steam, air sous vide, and air frying capabilities to encourage healthy eating and provide nutritional advantages from cooking. The latest series comes with smart things cooking, which makes grocery shopping simple and creates weekly meal planning with personalized recipes and simple directions. 
• Haier announced the debut of its new AI power oven on May 18, 2022. The oven has a sensor for automated starters and precision taste technology. It is anticipated that the product’s introduction will improve its market presence.

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Smart kitchen market revenue worldwide from 2017 to 2027

(in billion U.S. dollars)

In 2019, it is anticipated that the size of the worldwide smart kitchen market would expand by around a billion dollars to 14.47 billion US dollars. By 2027, the market is projected to increase and reach up to $43 billion USD.

Customer Analysis

Customers are searching more and more for cooking methods that quickly and conveniently prepare food. Through a smartphone application, smart ovens give user guidance, control, and recipe information. These smart ovens are linked to smartphones through Bluetooth or Wi-Fi, and the app offers consumers real-time status data.

Most people, especially younger ones, move to other places for work and school. Many are switching to easier-to-use food alternatives like frozen and ready-to-eat items. Working populations and the younger generation of kids away from home for school considerations include cost and time savings, power efficiency, space limitations, and flexibility. Other factors that alter feeding habits and evolving tastes among consumers globally include harried lives, hectic job schedules, and time restraints. Consumer choice has steadily shifted away from eating out in favor of staying home and making meals due to rising income and spending power among consumers and the continuing COVID-19 crisis. Due to their accessibility and convenience, frozen and ready-to-eat food items have become more popular, which has increased demand for smart ovens.

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U.S. consumers’ satisfaction with their smart ovens 2017

The results of a survey on user satisfaction with smart ovens that was carried out in the United States in 2017 is displayed in the data. Approximately 69% of those surveyed said they would repurchase the product.

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Competitive Analysis by product

1. Tovala Smart Oven, 6-in-1 Countertop Toaster Oven

USA : 8.0 k 

UK : 50 

Canada : 150

Australia : 10

New Zealand : 20

Google trend graph:

Interest Over Region

2. Breville Smart Oven Air Fryer Toaster Oven

USA :  9.6 k

UK :  200

Canada :  1.1 k

Australia :  1.4k

New Zealand :  300

Google trend graph:

Interest Over Region

3. Brava Oven Starter Set

USA :  25k

UK :  400

Canada :  1.3k

Australia :  50

New Zealand :  30

Google trend graph:

Interest Over Region

4. NUWAVE Bravo Air Fryer Toaster Smart Oven,

USA :   32K

UK :   300 

Canada :  600

Australia : 450

New Zealand :  40

Google trend graph:

Interest Over Region

5. Breville Smart Oven Pro

USA :  6.3k

UK :   100

Canada :  900

Australia : 600

New Zealand :  150

Google trend graph:

Interest Over Region

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Key Players 

• Tovala
• Breville
• Panasonic
• LG Electronics
• Samsung 

Competitive Analysis by Market Cap 

Tovala

Revenue	$20 million
Employees	101-250
Founded	2015
Headquarters	Chicago, Illinois, United States

Tovala is a recent firm that was part of the Y Combinator program. They developed what they believe would be a less-priced alternative to professional combination ovens. A smart oven called the Tovala can bake, boil, and steam food at temperatures of up to 550 degrees Fahrenheit in only 10 to 30 minutes. David Rabie started Tavola in May 2015.

Smart oven Products of Tovala:

• Tovala Smart Oven
• Tovala 6-in-1 Steam + Air Fry Smart Oven

SWOT

Strength

• Attractive design, easy to use and clean.
• Automated cooking with pre-programmed settings.

Weakness

•  Limited availability
•  Costlier than other toaster ovens.

Opportunities

• Expansion in new international markets.
• Launch new product lines with features that are new and different.

Threats

• Intense competition from other toaster oven manufacturers.
• Availability of cheaper alternatives.
• Possibility of technological disruption in the toaster oven market.

Breville

Revenue	$941M
Employees	204
Founded	1932
Headquarters	Alexandria, New South Wales, Australia

Breville Group sells products for the kitchen. Breville was started in Sydney, Australia, in 1932. Since then, it has grown into an iconic global brand that improves people’s lives through smart design and brilliant innovation. It now sells kitchen products in more than 70 countries around the world. Breville is a brand of kitchen appliances that comes up with new ideas based on what people want. This helps people do things in their kitchens that they didn’t think they could do as well or as easily as they do

Smart oven Products of Breville:

• Breville Smart Oven Pro Toaster Oven, Brushed Stainless Steel, BOV845BSS
• Breville BOV800XL Smart Oven Convection Toaster Oven, Brushed Stainless Steel
• Breville Smart Oven Air Fryer Toaster Oven, Brushed Stainless Steel, BOV860BSS
• Breville Mini Smart Toaster Oven, Brushed Stainless Steel, BOV450XL
• Breville Smart Oven Pro Toaster Oven, Black Sesame, BOV845BKS

SWOT

Strength 

• High-end product with advanced features
• The stainless steel Breville Smart Oven Pro Toaster Oven It is simple to keep track of the oven’s temperature and other settings thanks to the interactive LCD. With the click of a button, users can also change the timing and other parameters.
• User-friendly design

Weakness

• Comparatively speaking to other toaster ovens on the market, the Breville Smart Oven Pro is fairly expensive.
• Limited size 

Opportunities

• Create a new product with better features 

Threats

•  Competition
• The pricing of the Smart Oven may change depending on market price changes.

Panasonic

Revenue	$66B
Employees	32,025
Founded	1918
Headquarters	Kadoma, Osaka, Japan

Panasonic Holdings Corporation, originally Matsushita Electric Industrial Co., Ltd. from 1935 to 2008 and the original Panasonic Corporation from 2008 until 2022, is a significant Japanese multinational conglomerate corporation with its headquarters in Kadoma, Osaka. It was established in 1918 as a producer of lighting sockets by Knosuke Matsushita. Panasonic provides a diverse range of goods and services, including rechargeable batteries, automotive and avionic systems, industrial systems, and home remodeling and construction, in addition to its consumer electronics expertise, which propelled it to the world’s largest manufacturer in the late twentieth century. The business also produces appliances like refrigerators and air conditioners. The Smart Ovens from Panasonic are intended to simplify and improve cooking. The ovens include cutting-edge features, including Inverter Technology, which guarantees uniform and reliable cooking, and Sensor Reheat and Defrost, which automatically modifies the cooking temperature and duration.

Smart oven Products of Panasonic:

• Trim Kit Finder
• Panasonic HomeChef 4-in-1 Microwave Oven 
• Panasonic Microwave Oven NN-SN686S Stainless Steel

SWOT

Strength 

• Panasonic smart ovens are designed to be energy efficient, helping to reduce energy costs.
•  Variety of sizes, styles, and features to meet the needs of any kitchen.
• User-friendly, with intuitive controls and a clear LCD display.

Weakness

• Panasonic smart ovens are more expensive than traditional ovens, making them out of reach for some budget-conscious consumers
• limited in terms of features compared to other brands.

Opportunities 

• Innovate new features 

Threats 

• Competition 

LG Electronics

Revenue	$60B
Employees	58,922
Founded	1958
Headquarters	Seoul, Seoul-t’ukpyolsi, South Korea

LG Corporation, called Lucky-Goldstar from 1983 to 1995, is a South Korean multinational conglomerate started by Koo In-hwoi and is now run by successive generations of his family. It ranks as South Korea’s fourth-largest corporation. Its headquarters are located in Seoul’s Yeouido-dong, Yeongdeungpo District’s LG Twin Towers skyscraper. LG makes products in the areas of electronics, chemicals, and telecommunications. It has subsidiaries like LG Electronics, Zenith, LG Display, LG Uplus, LG Innotek, LG Chem, and LG Energy Solution, which are run in over 80 countries

Smart oven Products of  LG Electronics:

• LG NeoChef
• LG Smart Wi-Fi Enabled Electric Double Oven Range

SWOT 

Strength 

• LG Neo Chef is equipped with advanced technologies such as True Convection, Smart Inverter, and EasyClean functions, which offer superior cooking performance and convenience. 
• The LG Neo Chef has a large capacity, allowing it to accommodate large meals and side dishes.

Weakness 

•  LG products are available in some countries, but there is potential for expansion into new markets that may be interested in its advanced technology and energy efficiency.
• LG could introduce new features and technologies to the Neo Chef, such as a self-cleaning function.

Opportunities

• LG’s product range might be expanded to include additional kitchen appliances such as blenders and toasters.

Threats 

•  Competition from other appliance manufacturers
•  Price competition

Samsung 

Revenue	$241.60 B
Employees	124,703
Founded	1969
Headquarters	Yeongtong District, Suwon, South Korea

Samsung Electronics Co., Ltd. is a South Korean multinational electronics company with headquarters in the city of Yeongtong-gu in the province of Suwon. It’s the most important part of the Samsung chaebol. In 2012, it brought in 70% of the group’s revenue. Samsung Electronics is a global technological innovator that offers consumers new possibilities everywhere. 

The Internet of Things is another area where Samsung is a leader. There Smart Home and Digital Health projects are just two examples. The Samsung Smart Oven is a very powerful and flexible appliance for cooking. It has a lot of different ways to cook, like convection and steam cooking, grilling, baking, and even air frying. It also has an easy-to-use LCD touchscreen display that lets you change your cooking settings quickly. It also connects to Wi-Fi, which enables customers to control their oven from their phone or tablet. It also has an automatic cleaning system.

Smart oven Products of Samsung Electronics:

• 32L Wi-Fi Model-Connectivity with Smart Things, Masala Tadka & Sun-Dry, Convection Microwave Oven, MC32B7382QC
• 28L SlimFry™, Convection Microwave Oven, CE1041DSB3
• 28L Moisture Sensor, Convection Microwave Oven, MC28A5145VK

SWOT

Strength 

• Samsung is constantly innovating their products. The smart ovens feature cutting-edge technology, such as smart sensors, Wi-Fi connectivity, and voice control.
• producing high-quality products
• Samsung has a variety of products to meet a vast scope of demands and budgets.

Weakness

• Samsung does not offer much in the way of support for their smart ovens. They do offer a customer service line, however getting assistance is not always simple.

Opportunities

• Provide better customer service 

Threats 

• Technology is constantly changing and evolving. To stay ahead of the competition, Samsung needs to keep up with the latest trends.

Brava

Revenue	$18M
Employees	51-100
Founded	2015
Headquarters	Redwood City, California; United States

As far as startups go, Brava has a lot of advantages. John Pleasants, a seasoned executive who has held positions as CEO of Ticketmaster, COO of Electronic Arts, and co-president of Disney Interactive Media Group, launched it in 2015.

The newest advancement in countertop cooking technology is the Brava Smart Oven. They have cutting-edge heating technology, an easy-to-use touchscreen, and several cooking options for different dishes. These ovens cook food rapidly and uniformly by precisely heating it from all sides using a cutting-edge heating element known as the Brava Element. The ovens come with cooking pods to prepare various meals and snacks, including pizza, salmon, French breakfast, and cookies. The ovens may also be linked to Wi-Fi for remote management from a smartphone, and the intuitive touchscreen display makes controlling temperature and cooking time simple. Users of the Brava App may access a database of recipes and culinary advice and keep track of their progress. Brava Smart Ovens provide a practical and effective solution to rapidly and evenly cook meals without losing flavor or nutrition.

Smart oven Products of Brava:

• Starter Set
• Bake & Breakfast
• Chef’s Choice

SWOT 

Strength

•  Brava offers a wide range of options and settings to suit different cooking needs.
• Easy to clean 
• The Brava app allows users to control their ovens from their smartphones.

Weakness 

• Known to cause tripping of the breakers
• Long cooking time
• The ovens are not widely available in retail stores.

Opportunities 

• The Brava app could be expanded to include Android devices.
• provide Better availability 

Threats 

• Competition 
• The ovens could become outdated as time passes and new technologies get developed.

Future Development 

Sensor-Based Smart Oven System to Enhance Cooking Safety [source]

Rami Yared, and Bessam Abdulrazak, 

Recent developments in sensor technologies provide flexible, intelligent systems aimed at improving safety. Smart sensing in ambient intelligence systems makes it possible to enhance cooking safety, which is crucial for senior citizens. Consequently, they embarked on a project to create a clever oven system. To choose the most suitable sensor, we researched the main dangers associated with ovens and examined the features and fundamental functioning principles of the available sensors. In this work, we analyze the sensors employed and provide the outcomes of tests conducted on each sensor in actual cooking situations.

Many fascinating new inventions are being developed right now, and smart ovens are getting increasingly popular. Voice control, the capacity to connect to the internet and download new recipes, and even smart sensors that can alter cooking times and temperatures automatically will likely be features of smart ovens in the future. Furthermore, we may anticipate further advanced features that will enable smarter and more effective cooking, such as built-in sensors that can identify the kind of food being cooked and alter the cooking process appropriately. In the future, it may even be possible to operate an oven using a smartphone and get useful culinary advice, making cooking simpler and more effective.

The next-generation consumer microwave oven [source]

Solid-State Radio Frequency (RF) transistors may eventually replace magnetrons in home microwave ovens. These new ovens might be more compact and energy-efficient. They can precisely cook food in previously unseen ways for consumers because they are closed-loop devices. 

There are two possible uses for this new technology: the stove might function as a warming appliance just like present appliances. The new technology might also be applied to the oven to create a high-end cooking tool. The greatest sector to utilize this technology would be the food industry.

The solid-state RF system block diagram is shown above. It is possible to replace an 1100 W magnetron with a 500 W RF arrangement, making these devices potentially more energy-efficient. Since the method does not require a turntable, a reduced oven footprint is possible.

Additionally, multiple food items can be cooked simultaneously in an RF oven to the right temperature.

Present-day consumer-market Solid-State RF ovens

Since the start of 2022, two solid-state RF systems have been commercially accessible in the US. The first is the Ibex, a multipurpose oven designed for the restaurant industry.

Ibex, created by ITW Food Equipment Group, is priced at about $18,000. Users may initiate the cooking process with just two touches thanks to the touch panel design of the oven. Users can add their own recipes, perhaps with help from Ibex, and the cooking hours are embedded into the system. Before this year, ITW promoted and tested the oven. They guarantee greater outcomes while baking bread and cooking various types of meat. They assert that their baking is completed four times quicker than other commercial combination ovens and that the uniformity of their meat cooking results in a 30% greater output.

The second oven is a Miele Dialog multipurpose wall oven designed for residential use. Their RF technology is provided by the Israeli business Goji Food Solutions. The oven, which costs about $10,000, is created for the market for high-end gourmet cuisine. This hybrid electric/RF oven promises to cook food faster than conventional ovens. A veal tenderloin cooked in beeswax, frozen fish cooked in a block of ice, and salmon cooked with half of the filet covered in aluminum foil are just a few of the unusual example recipes that can be found online.

Solid-State RF ovens perform better when the user can specify the sort of food that is in the cavity. Both products guarantee strong company assistance to help users get the most out of their ovens.

Insights and Conclusions

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