Market Trend

In 2020, the worldwide market for wireless security camera systems was valued at $5.91 billion. It was expected to reach $18.3 billion within 2030, at a CAGR of 12.4% between 2021 and 2030. With superior audio, video, and alarm systems that can be accessed remotely from any smartphone or tablet, wireless security cameras provide customers a feeling of safety and security. Other capabilities include night vision, a wide-angle lens, motion detection recording, and two-way audio.

The market for baby monitors worldwide is divided into product type, connectivity, distribution method, and geographic location. In-depth product type classification divides the market into audio and video. The video monitor category had the most prominent value share in 2019 due to increased customer demand for intelligent video displays. Due to the increased demand for intelligent wireless monitors, the wireless monitor had a larger market share in 2019. A smart baby monitor is a tool that assists parents in keeping an eye on their children and alerting them to any changes that may occur. One characteristic that contributes to the product’s rising appeal is wireless connectivity. Depending on the distribution method, a smart baby monitor is a tool that assists parents in keeping an eye on their children and alerting them to any changes that may occur. The market is expanding because of the number of specialized child care facilities. These organizations often use intelligent baby devices, such as smart baby monitors. The integration of sound and motion sensors in the monitors enables the agency babysitters to get an alarm anytime the infants cry or exhibit strange behaviors, relieving them of the need to watch the children continuously.

The product’s use, however, is causing rising safety concerns that impede the market’s acceptance of the product. Given that it is an intelligent device, it is vulnerable to hacking, which causes concern among parents. The product’s limited signal range and interference further make market acceptance difficult. Wireless connection is one of the features that boost product demand. The baby monitors market is divided into retail shops, supermarkets/hypermarkets, specialized stores, and online retailers. Sales at retail shops for baby monitors rose in 2019 due to a rise in urban and rural places worldwide.

Baby monitor sales through retail shops are also soaring due to the many monitors available in these places. In 2025, the global market for intelligent baby monitors is estimated to reach USD 1.7 billion, with a CAGR of 8.4%. Growing numbers of nuclear families and working parents have improved consumer acceptance of items. Additionally, the market is anticipated to grow in the following years due to the growing birthrate in nations like Sweden, the United Kingdom, Russia, the Czech Republic, and Spain. A rise in sleep-related problems and the advent of sophisticated bed monitoring technologies have helped to drive market growth. The bed monitoring system & infant monitoring system market’s expansion may be constrained by a lack of understanding about the utilization of sleep monitoring systems in emerging areas. However, the manufacturers’ effective marketing operations may counteract the impact of the restriction.

Within 2030, the global HSC market is forecasted to grow from its current value of USD 6.42 billion to a projected CAGR of 18.7 percent. The demand for smart home security cameras is multiplying throughout North America, which is good news. Security InfoWatch reported in July 2021 that the U.S. has the most excellent penetration rate of innovative home technology globally, at 40.1%. Additionally, a Fixr survey from 2019 found that 53% of Americans were most likely to possess an intelligent security system, and 68% of Americans were aware of them. People’s ideas regarding health and security have undergone a seismic upheaval due to the COVID-19 epidemic. Working from home, making purchases via online channels, and having more spending money available since they don’t have to pay for outdoor recreation or travel are a few crucial characteristics the business has been seeing.

Over the projection period, the wired intelligent home security camera has the largest market share. Wired cameras are continually updated with new capabilities, including enhanced night vision, two-way audio with echo cancellation, and programmable motion zones.

For instance, the Ring Floodlight Cam Wired Pro was released by security camera manufacturer Ring in April 2021. It has features like 3D Motion Detection, Bird’s Eye View, a 110 dB siren, color night vision, Audio+ to improve user hearing, Customizable Motion Zones to trigger recordings, and Privacy Zones to prevent certain areas in the camera’s field of view from being recorded on video. Users of the Ring Floodlight Cam Wired Pro may connect the gadget to Wi-Fi and simply hardwire it to the exterior of their houses to provide it with continuous electricity.

One of the most critical developments in home security systems and IoT is wireless technology, which many homeowners choose for adequate protection.

Since most wireless cameras utilize cloud storage, customers may save more footage for longer than they can with a wired system. Some cloud providers that provide customers with up to 60 days of video require a charge. Renters should also consider wireless cameras since they are easy to install and take down. Customers anticipating moving the cameras in the future might choose them because of their versatility.

As of 2021, indoor cameras have the most outstanding worldwide market share for smart home security cameras.

If you live in a tiny apartment and want to monitor your possessions while away, an interior security camera is more affordable than a comprehensive security system. A consumer may check on items from their smartphone or tablet by connecting almost all freestanding security cameras to their house Wi-Fi. Most of these cameras are equipped with in-built sound and motion sensors that, when engaged, provide push and email notifications.

The CAGR for the doorbell camera is predicted to be 19.3% from 2022 to 2030, indicating more substantial growth throughout the projected years. A 2019 poll by Security.org on “porch pirates” found that 40% of Americans had products delivered to their doorstep taken while they were at work. Customers are informed as soon as products are offered, and they may even tell the delivery people where to put them, thanks to doorbell cameras. 52% of Americans fear that a parcel may be stolen around the holidays, and 23% of those surveyed by C+R Research in 2020 said they would install a doorbell or security camera to prevent theft.

Through a dedicated app, cellphones may manage these monitors. Parents may watch a camera-equipped gadget, such as a tablet or another smartphone, using smartphone applications. Wi-Fi or Bluetooth may link a camera to a smartphone or tablet app. Allows parents to keep their smart devices out of the baby’s reach. As a result, using and managing the monitors using these tools has become simpler.

The growing adoption of smart homes, especially in emerging and developed countries, and the popularity of security devices via home automation so that people can access security around the clock are key market development drivers. In India, the market for smart home security cameras grew by 116% (year over year) as a result of consumers’ increasing concern for personal safety on their property, according to a recent poll.

In Q2 2022, the market for smart home security cameras grew by 7% from one quarter to the next. The growth was influenced by the move away from traditional security cameras, rising consumer interest, increasing security concerns, and brand marketing initiatives via discounts and promotions. Intelligent features, simplicity of use, affordability, and availability all contribute to the rising customer interest in smart home security cameras. The cost of these products, which is lower than that of traditional camera systems from most firms, has been a major factor in the growth of the intelligent camera business. In Q2, the top three brands accounted for 74% of the market. Leading enterprises such as Xiaomi, EZVIZ, Imou, Qubo, and CpPlus promoted offline retail channels. Due to a rise in the demand for home security cameras and improved brand awareness thanks to promotional events, Xiaomi’s shipments more than quadrupled in Q2. Realme had a 74 percent gain due to the Home Cam 360o’s successful performance. Amidst solid demand, the business is anticipated to update its range and increase its physical presence shortly.

The debut of cost-effective products, ongoing attempts by businesses to make these products accessible offline, and special discount programs all contribute to the smart home security camera market’s anticipated growth of more than 50% this year. Additionally, we expect new brands entering this undeveloped market to strengthen existing positions. Regarding applications, she stated that the interior security camera industry will surge due to demand from working professionals returning to workplaces following their pandemic-era work-from-home lifestyle. The lack of consumer knowledge is the main barrier to the widespread advertising option for these cameras.

Research predicts that the market for doorbell cameras will grow between 2022 and 2030 at a CAGR of 19.3%. A 2019 Security.org survey on “porch pirates” found that 40% of Americans had had items taken while at work. Customers may even use a doorbell camera to instruct delivery personnel where to place products when they are presented. 23% of Americans indicated they would install a doorbell or a security camera to avoid this since 52% of Americans are concerned about their stolen Christmas parcels.

Smartphones using a specific app may operate these devices. Smartphone applications may monitor camera-equipped devices, such as smartphones or tablets. An alternative is to use Wi-Fi or Bluetooth to connect a camera to a specific app on a mobile device. Because of this, it’s unnecessary to leave a smartphone or tablet in the nursery. As a result, these gadgets have made it easier to use displays.

Smart homes, especially in emerging and developed countries, and the increasing significance of security devices via home automation are two main drivers driving the market’s development. According to a recent report, the Indian market for smart home security cameras has grown by 116% in the previous year. In Q2 2022, sales of smart home security cameras increased by 7% quarter over quarter (April-June). Consumers are more inclined to acquire security cameras when they are more worried about their safety, which leads to increased sales. Consumers are increasingly interested in smart home security cameras for various reasons, including their cost, simplicity of use, and intelligent features. The success of the smart camera industry may be attributed to the fact that most manufacturers provide devices for less than Rs 2,500, which is less expensive than traditional cameras. A 74% share was accounted for in Q2 by the top three brands. Leading companies like Xiaomi, EZVIZ, Imou, Qubo, and more pushed consumers to buy their products via offline retail channels. Due to higher demand for home security cameras and improved brand awareness via promotional events, Xiaomi’s shipments more than quadrupled in Q2. Realme’s Home Cam 360o contributed to a 74% increase in sales. Following strong demand, the company is growing its presence in the physical world and plans to revamp its product line-up shortly.

It is projected that the smart home security camera market will expand by more than 50% this year because businesses have attempted to make these devices accessible offline, and discounts and value-for-money gadgets are being launched. In addition, we anticipate that new brands will enter this market, strengthening existing positions. Regarding applications, she stated that the interior security camera industry will surge due to demand from working professionals returning to workplaces following their pandemic-era work-from-home lifestyle. Lack of consumer knowledge is the main barrier to the widespread use of these cameras.

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Covid 19 Impact

Almost every global economy has been impacted by the COVID-19 pandemic. Although some industries have done well in this situation, others have experienced losses. Markets for traditional and basic foods, cleaning supplies, and healthcare products are a few examples of industries that have seen significant expansion. The prevalence of purchasing electrical, technological, and lifestyle goods has drastically decreased due to the global pandemic. The production of smart home security camera devices has been impeded due to the pandemic’s impact on the availability of manpower, raw materials, and other components. One of the issues the sector is concentrating on is the damaged supply chain and distribution network. The market for smart home security cameras may see a big increase in customer traffic if the lockdown in the nation is lifted.

Regional Analysis

The market for smart home security cameras in North America is predicted to grow dramatically as smart homes become more prevalent. Consumers in the area that are computer aware are becoming more interested in high-quality cameras that use cutting-edge technologies. The demand for cameras in the area is fueled by falling camera costs and the availability of additional capabilities, including audio, video, and message communications capability. North America had the most impact, with a 40.4% worldwide market share in 2021. The North American smart home market had significant growth in 2019, rising by 28.5% (YoY) to reach 172.6 million innovative home systems in 43.1 million smart houses in March 2021. With 30.2% of all households having intelligent homes, North America has the most developed smart home market globally.

A security camera would cause 50% of would-be thieves to give up their attempts; having video evidence of the burglary speeds up insurance claims. China is closely watched in the region with the quote from the Asia Pacific countries. The most extensive growth is thought to be the Asia Pacific. One of the countries in the Asia Pacific area closely watched is China. 770 million cameras are already in use worldwide, with 54% in China. The top 20 cities with the highest surveillance rates (measured in cameras per 1,000 residents) are in China. North America is the primary source of income and is expected to maintain its demand in future years. Quick acceptance of new technology, an increase in dual-income owing to the high employment rate, and the adoption of female empowerment, which results in an increase in the number of female employees, are some of the reasons that are fostering the market’s development in this area. The Department of Labor estimates that women comprise around 47% of the US workforce. The expansion of manufacturing industries, which spurs economic growth, technological advancements, which increase product adoption, a sizable population brought on by rising birth rates, and other factors that act as a flourishing factor for the expansion of the product are some of the contributing factors that make the Asia Pacific region the second-dominant region. The Asia-Pacific area is home to 4.3 billion people or 60% of the world’s population. Due to growing concerns for their children’s safety, parents have begun investing in cutting-edge tools that allow for ongoing monitoring of a youngster inside or outside the house. Compared to traditional baby monitor devices, wearable smart baby monitors provide enhanced capabilities that increase child safety via an intuitive application. American, Canadian, and Mexican are growing their access control system expertise to offer unique technologies and services in the sector and gain competitive advantages against competitors from other countries. North America is the industry leader in home security. In North America and Europe, the usage of intelligent home systems is rapidly expanding. Several companies have developed new goods and security systems, including multi-room technologies, network cameras, smart thermostats, and security systems. Many recent entrants, including Vivint Inc., are critical of the established businesses in North America, such as Honeywell International Inc.

In recent years, businesses like Google and Amazon have targeted this client group more and more. To attract more customers, market providers include features such as splash protection and water resistance into their products.

Market Dynamics

• One of the driving forces behind industry expansion is the increased number of working parents. More employment is created in practically every industry due to the global economy’s continued growth, attracting more male and female employees and fueling the market’s expansion. Parents are also increasingly worried about their children’s health due to newborns’ compromised immune systems, which is one of the factors fueling the market’s rise.
• One of the key drivers of the market’s expansion is the invention of night vision technology in the smart baby monitor. This device lets parents watch their kids from within their rooms, even in the dark. However, one of the factors limiting the market’s expansion is the reduction in birthrate brought on by changes in culture and lifestyle. The demand for smart home security cameras has increased due to customers’ preference for cutting-edge and creative technologies. Intelligent home security cameras’ advanced technology has some advantages and is utilized for various domestic tasks. Due to how easy it is to install and discover clever home security cameras, the demand for the product has skyrocketed. Additionally, increased awareness of security requirements has aided the market’s expansion. The availability and demand for smart home security cameras have increased due to new features, including text message alerts, motion detection, and remote viewing on smartphone devices. One significant factor influencing the intelligent home security camera market is the increased disposable income in emerging nations. The affordability of smart home security cameras has improved due to customers’ rising incomes. People choose better and more advanced technological items due to lifestyle changes and increasing living standards. As a result, it also encourages the expansion of this market. Smart houses with security cameras can monitor both indoor and outside activity.
• The rising need for video analytics and the increasing use of smart homes are two factors that are predicted to propel the expansion of the worldwide wireless security camera systems market. The market is also being expanded by introducing a video surveillance service (VSAAS).

Industrial SWOT analysis

Strength:

• Beneficial to the workplace
• Less taxing on the environment
• A leader in innovative technology

Weakness:

• Breaches, hackers, and problems
• Data is heavy
• A directionless technology

Since IoT is a relatively new technology, it is still in its infancy. Which implies that its expansion is rather aimless. Although most items can now be made “smart,” infrastructure, firmware, and possible vulnerabilities still need to keep up.

Opportunity:

• Better health with apps and devices            
• New and enticing investments

Threats:

• Security vulnerabilities
• IoT is expensive

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Key Players

• Leading market companies are responsible for launching new items with enhanced capabilities. They have made the required preparations to increase device functioning and accuracy. With different needs depending on the use, manufacturers have been creating new items for various purposes. For instance, Hero Electronix introduced the Qubo Smart Home Security Camera in India in May 2020. Artificial intelligence capabilities on this smart home security camera include human identification and infant cry alert. Innovative home tech startups are on the rise all over the world. With 393 firms, the U.S. is home to most smart home technology companies, similar to many other industries. The United Kingdom, with 66, and China, with 118, are other top nations. With 42 and 40 companies, respectively, as of 2021, Germany and India are ranked in the top 5. Full-scale home automation Consumers also benefit from real-time video feed information thanks to IoT and smartphone-connected solutions. Manufacturers of security cameras, platform creators, and security service providers compete fiercely for customers in the market for smart home security cameras. Google and Amazon are two of the cloud and platform providers on the market. The local security service companies are Hive, Vivint, Alarm.com, Comcast, and ADT. Leading camera manufacturers like D-Link, Netgear, and Zmodo are releasing cutting-edge cameras that meet customers’ needs at competitive prices.
• Significant players are taking the appropriate steps to improve the devices’ accuracy and overall performance. Although digital behemoths like Amazon, Google, and Apple are at the vanguard, many of these fresh concepts and breakthroughs are discovered in the startup world. For instance, Vivint Smart Home introduced the Vivint Doorbell Camera Pro in March 2020. This AI-powered doorbell camera actively assists in protecting parcels from porch pirates and other possible hazards by automatically detecting packages. The doorbell camera gives homeowners peace of mind by helping in the early detection of crimes.
• Numerous well-known companies, like Vivint Smart Home, Inc., ADT LLC, Samsung Electronics Co., Ltd., and Arlo Technologies, are in the HSC market. Due to several producers with a sizable client base, the market is fragmented, increasing the competition level. In August 2021, the SimpliSafe Wireless Outdoor Security Camera was sold, designed to prevent crime. The SimpliSafe Outdoor Camera can be simply self-installed in under five minutes and does not need wiring, thanks to an adjustable magnetic attachment. Depending on environmental factors, a reusable battery may last up to three to six months and also powers the SimpliSafe Wireless Outdoor Security Camera.
• The Ultra 2 Wire-Free Spotlight Camera System of Arlo Technologies, Inc.’s Ultra Series of security cameras, was introduced in June 2020. Using cutting-edge technologies like 4K video with HDR, 180-degree field of view, and more.

Some of the key players in the global home security camera market include:

• Brinks Home Security
• Ring LLC
• Simplisafe, Inc.
• Live Watch Security LLC
• Vivint Smart Home, Inc.
• SAMSUNG ELECTRONICS Co., LTD.
• Wyze Labs, Inc.
• Nest Labs
• Skylinkhome
• Arlo Technologies, Inc.
• Blink
• ADT LLC
• Protect America, Inc.
• Frontpoint Security Solutions, LLC

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Recent Development

• New businesses entering the market will increase demand in the industry. In the United States, for instance, TP-Link said in January 2022 that it would introduce two security sensors, four intelligent cameras, and a home security hub. This launch will increase competitiveness in the area and strengthen the current business environment.

• The industry statistics will increase as leading companies emphasize enhancing their internet presence. This will boost demand for wireless home security cameras across a broad spectrum of consumers and raise product and brand recognition.

• A global increase in internet use will support market share. As affordable and dependable internet connections become more prevalent, people from all socioeconomic backgrounds will be able to install these security gadgets.

• The wireless home security camera market will grow due to the construction of multi-story buildings globally. The product line will assist homeowners in protecting their homes, possessions, and loved ones by recognizing people and lowering the likelihood of theft.

• Market data will be affected by the growing use of IoT goods for constructing a linked home. To provide a cohesive living experience, many people are incorporating sophisticated gadgets like locks, lights, and cameras. Additionally, it helps them increase their general convenience and sense of security.

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Customer Analysis

The market for intelligent baby monitors is anticipated to reach USD 1.7 billion in 2025 and develop at a CAGR of 8.4%. Parental employment and the rise of nuclear households drive product uptake among consumers. Additionally, the market is anticipated to grow in the following years due to the growing birthrate in nations like Sweden, the United Kingdom, Russia, the Czech Republic, and Spain. Parents may watch their children’s activities with intelligent baby monitors. Raising awareness regarding child safety has encouraged working parents to purchase this product. One of the primary market drivers is anticipated to continue to be the rise in the number of working moms in nations like the United States, China, and Canada. These gadgets reduce parents’ stress at work or away from home since they permit real-time communication between them and their children.

The rapid popularity of smartphones, which enables parents to watch their children from anywhere, has also aided the industry’s rise. Rising buying power in emerging nations like Brazil, India, Thailand, and China is anticipated to enable consumers to invest more money in protecting their children. The advent of e-commerce has boosted the demand for intelligent baby monitors by giving customers fast access to the items. A modification in China’s one-child policy is also anticipated to increase market size in the following years. The Internet of Things (IoT) and product innovation are increasing the demand for goods in developed and emerging nations. Customers from all around the globe have been drawn to features like mobility, simplicity of installation, and WLAN connectivity. On the other side, it is projected that a drop in fertility brought on by a sedentary and high-stress lifestyle may hinder market demand for the company in the coming years. Due to safety concerns with these intelligent baby monitors, manufacturers in the advanced baby monitor industry may run into trouble. Access control systems are rapidly being introduced to improve security and safety measures. To obtain a competitive advantage over competing businesses from other nations and expand their market shares for access control systems, companies operating in the US, Canada, and Mexico are sharpening their knowledge of these systems and creating cutting-edge technology and services in this area. The home’s security system serves as a wall to keep out intruders and safeguard residents’ possessions. These security systems have emerged due to the accelerated pace of technological progress and the creation of novel approaches. The demand for smart home security cameras has increased due to customers’ preference for cutting-edge and creative technologies. Modern home security camera technology is used for various household activities and has many benefits. Due to how easy it is to install and discover clever home security cameras, the demand for the product has skyrocketed.

Additionally, increased awareness of security requirements has aided the market’s expansion. New capabilities like SMS alerts, motion detection, and remote viewing on mobile phones have expanded the supply and demand for smart home security cameras. The rise in disposable income in developing countries is one of the critical factors impacting the market for smart home security cameras. The cost of intelligent home security cameras has decreased due to rising consumer wages because of changing lifestyles and improving living standards. As a result, it encourages the expansion of this market. Security cameras in smart homes enable monitoring of both inside and outside activities.

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Future Developments In HSC 

Future technological advancements can significantly alter how we approach essential home security. For example, some systems can be installed without the specialized knowledge of a builder or locksmith, increasing their utility and guarantee. Future commercial and residential security measures will go well beyond high-security locks. The constantly evolving technology will benefit from various devices, including sensors, drones, specially designed paints, and the Internet of Things.

• Smart Detectors/Surveillance
• Burglar Alarms
• More efficient and safe systems

Shortly, technological development in the electronics sector is anticipated to lower the cost and offer new features to wearable smart baby monitors, creating new growth prospects for the product over the projected period. Additionally, growing e-commerce sales of wearable smart baby monitors are anticipated throughout the projection period due to rising internet penetration in emerging nations. Based on the research “A Home Security Camera System Based on Cloud and SNS” conducted by Takuya Egashira, Lin Meng, and Hiroyuki Tomiyama, This paper described a home security camera system they developed. The security camera system employs SNS and Twitter as a user interface. Therefore, this system is available on various devices in low cost, including Android smartphones, iOS smartphones, Windows PC, and Linux PC. Users may see and manage the camera system without installing any application software on their devices. Additionally, there solution uses Amazon Web Service for AI-based facial authentication. This concept might be used on various platforms, including Facebook, WhatsApp, and discord.

Competitive analysis by-product

1. Nanit pro camera

Keyword search volume 

USA : 4.6k (ahrefs)

NEW ZEALAND : 20 (ahrefs)

AUSTRALIA : 300 (ahrefs)

CANADA : 800(ahrefs)

UK : 800 (ahrefs)

Average rating : 4.7 out of 5

Reviews on amazon : 982

Product price : $293

Revenue : $14.6  million

Google trend graph:

2. Miku pro camera 

Keyword search volume

USA : 1.6k (ahrefs)

NEW ZEALAND : 10 (ahrefs)

AUSTRALIA : 80 (ahrefs)

CANADA : 200 (ahrefs)

UK : 40 (ahrefs)

Review on amazon : 927

Product price : $399

Revenue : 4.8 million

Google trend graph :

3.  Google nest cam

Keyword search volume 

USA : 4.0 k (ahrefs)

NEW ZEALAND : 350 (ahrefs)

AUSTRALIA : 3.0 k (ahrefs)

CANADA : 1.0 k (ahrefs)

UK : 900 (ahrefs)

Product price : 162 USD

Review on amazon :  6,687

Parent company : Google

Revenue : $69.69 billion 

Google trend graph :

4. WYZE CAM V3

Keyword search volume

USA : 73k (ahrefs)

NEW ZEALAND : 100 (ahrefs)

AUSTRALIA : 1.2 k (ahrefs)

CANADA : 8.0 k(ahrefs)

UK : 2.3k (ahrefs)

Avg rating : 4.5 out of 5

Review on amazon :  8,509

Product price : $29.9 

Revenue : $61.6 million 

Google trend graph:

5. Ring video

Keyword search volume 

USA : 19 K  (ahrefs)

NEW ZEALAND : 250

AUSTRALIA : 2.1 K (Ahrefs)

CANADA : 1..6k (ahrefs)

UK : 9.2 k (ahrefs)

Avg rating : 4.7 out of 5

Review on amazon : 112,419

Product price : $122.85

Revenue : $274 Million 

Google trend graph: 

Competitive analysis by market cap

1. Nanit

Revenue : $14.6  million

Employees : 7 

Founded : 2016

Headquarters : Greater Newyork area, East cost, Norhteastern US

A young American technology startup, Nanit, creates baby monitor gadgets linked through a mobile app. The camera records the kid’s video, examines it, and then gives ideas depending on the youngster’s movement. Nanit was developed by Tor Ivry, Dr. Assaf Glazer, and Andrew Berman. As CEO of Nanit since 2019, Sarah McCollum Dorsett formerly worked at Bed Bath & Beyond, Century 21, and Bloomingdales.com. The New York City-based business got a $6.6 million initial fundraising round in June 2016.

The product lineup of Nanit has included:

• Nanit camera with floor stand
• Nanit pro camera with wall mount 
• Namit pro+flex Duo

SWOT

Strength 

• Exceptional picture clarity
• Highly reliable
• Robust app 

Weakness

• High price subscription-based model
• Poor customer service
• Depended on network connectivity

Opportunity

• Exploring a more affordable and sustainable model
• Improving customer service and aftermarket services
• Investing more in an efficient independent connectivity system

Threat

• Expensive 
• Heavy dependency on Internet connectivity
• Threat of being hacked

2. Miku

Revenue : $ 4.8 million

Employees : 2 

Founded : 2018

Headquarters : Greater Los Angeles Area, West Coast, Western US

Miku is a platform for pediatric wellbeing that develops items that make it simple to keep track of and comprehend your child’s health and wellness. Parents who do not want to wear a wearable may quickly obtain breathing and sleep data with the Miku Pro Smart Baby Monitor and associated analytics platform.

Founded in 2018, Miku Inc. is a pediatric wellness tracking business with offices in Woodbridge, New Jersey, and Los Angeles, California. Fast Company, Good Housekeeping, Babylist, Digital Trends, Business Intelligence Group, and others have praised Miku’s unique, CES, clinically-tested SensorFusionTM technology for its originality, style, and all-around best-of status. Miku is establishing contactless monitoring in the pediatric field in collaboration with reputable institutions, hospital systems, research groups, investors, and industry leaders.

The product lineup of MIKU includes:

• Smart baby monitor Miku (they also provide refurbished products on their website)
• Miku smart baby monitor travel case
• Baby monitor Miku floor stand
• for the Miku smart baby monitor, a power source
• for the Miku smart baby monitor, wall mounting kit
• Card for the Miku shop

SWOT

Strength 

• Good image quality
• Night-vision feature
• Monitoring a baby’s breathing without wearables

Weakness

• Difficult setup process
• Inadequate client service
• Analytics may seem difficult to users as a consequence of bad UI/UX.

Opportunity

• Making a simpler setup procedure
• Enhancing consumer services
• Enhancing UI/UX

Threat

• Expensive
• Dependence on connection to the Internet
• Open to cybersecurity attacks

3. Google nest cam

Revenue : $69.69 billion 

Employees : 10

Founded : 2010

Headquarter : San Francisco bay area, silicon valley, west coast, USA

Thermostats, smoke detectors, and other security systems from Nest Labs are programmable, self-learning, sensor-driven, Wi-Fi-enabled home automation products. As its first product, it debuted the Nest Learning Thermostat in 2011. The Nest Protect carbon monoxide detector and a smoke detector were made in 2013. 2015, saw the launch of their branded Nest Cam after the acquisition of Dropcam.

The product lineup of  GOOGLE NEST CAM has included:

Nest aware

Nest cam (indoor or outdoor),

Nest mini

Nest audio

Chromecast

Nest cam charge cable

Google USB -c to USB -A cable

Google USB type -c to USB-standard – A adaptor

Google USB to 3.5 mm Adaptor

Google pixel USB -C earbuds

SWOT

Strength

• Possess effective motion zone support.
• Free cloud storage is available.
• Adaptable mobile application
• Simple to install

Weakness

• Hinges mostly on nest awareness
• Subscription with price nest awareness
• No simultaneous use of the speaker and microphone

Opportunities

• Constructing a reasonable structure
• Looking at additional markets
• Adding more features to the product

Threats

• IoT Open Web Application Security Project vulnerability
• Services on insecure networks
• DoS assault
• Interfaces for Unsecure Ecosystems
• Insufficient safe updating mechanisms
• Using obsolete or insurance-related components

4.Wyze cam v3

Revenue : $61.6 million 

Employees : 7

Founded : 2017

Headquarters : Greater Seattle area, west coast, western US

Wyze Labs works in collaboration with manufacturers and inventors to make high-quality, cutting-edge home technology affordable for everyone. The business collaborates with pioneers and industry leaders who share its beliefs and goal to develop high-quality, affordable goods with features that matter to consumers.

THE PRODUCT LINEUP OF WYZE CAM v3 HAS INCLUDED:

Wyze cam v3  

Wyze cam pan v2

Wyze cam floodlight 

Wyze video doorbell pro 

The front porch security bundle

Wyze thermostat

Wyze bulb color

Wyze plug outdoor

SWOT

Strength

• Affordability
• Night vision in color
• Building alarm
• Support with Google Assistant, Amazon Alexa, and IFTT
• Both local and unrestricted cloud storage

Weakness

• High-security weakness
• A few of the features need a membership.
• Bad customer service
• Connection problem
• Faulty firmware

Opportunities

• Create a software infrastructure that is more reliable and secure.
• Enhancing client interactions

Threats

• Flaws in the security
• Persistent high hopes being disappointed
• IoT limitations

5. Ring video

Revenue : $274 Million 

Employees : 16

Founded : 2012

Headquarters : Greater Los Angeles, west coast, western area

Homeowners may choose from a selection of preventive outdoor security doorbells and cameras from The Ring, an outdoor home security provider. With its lineup of intelligent home security devices, including the Ring Video Doorbell, Ring Video Doorbell Pro, Ring Stick Up Cam, and the forthcoming Ring Floodlight Cam, it is on a mission to lower crime in neighborhoods and give customers more authority. Ring continues to deter thefts and maintain the safety of houses all across the globe with these security gadgets, which they have dubbed the “neighborhood watch for the digital era.”

The product lineup of  Ring video has included:

Ring video doorbell pro

Ring video doorbell 

Ring video doorbell 3

Ring video doorbell 4

Ring video doorbell wired

Ring video doorbell pro 2

Riingvideo doorbell elite

SWOT

Strength

• User-friendly
• Enables two-way communication
• Pre-roll capability

Weakness

• Need a Ring Protect Plan to view older material.
• Shortened battery life
• Although motion detection has improved, there are still a lot of false alerts.

Opportunities

• Plans for affordable subscriptions
• Better battery integration
• more efficient software infrastructure

Threats

• Flaws in the security
• Expensive
• IoT Limitations

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Insights and Conclusions

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