Forward

The worldwide consumer electronics market is a subsegment of the global home durables market, which includes the global portable speaker market. The expansion of the smart speaker industry, which is projected to reach $9.07 billion by 2020, significantly benefits the global portable Bluetooth speaker market. The worldwide smart speakers market is anticipated to reach USD 27 billion by 2026 and develop at a CAGR of 20% between 2022 and 2027.

In essence, “portable Bluetooth speakers” refers to lightweight speakers that receive audio signals through radio frequency waves rather than audio wires. Typically, they are linked (pre-associated) with one or more computers, cellphones, tablets, or iPods. The market for wireless speakers is anticipated to increase at a compound annual growth rate (CAGR) of 23.7 percent, from $20.24 billion in 2021 to $25.03 billion in 2022. The growth pattern of the wireless speaker business is mainly attributable to the enterprises that stabilized their output in 2021 after fulfilling the increased demand caused by the COVID-19 outbreak. In 2026, the market is projected to reach $57.78 billion at a CAGR of 23.3%.

The wireless speakers market is anticipated to grow from its projected 227 million units shipped in 2020 to 500 million by the end of 2026, showing a CAGR of 13.5 percent from 2021 to 2026. The main drivers of the market’s growth between 2022 and 2029 will be the growing use of Wi-Fi-based networks and the proliferation of connected devices. Additionally, it is anticipated that elements like speakers’ capacity for wireless communication would enhance market expansion within the expected time frame. Further, the improved video quality encourages a rise in the desire for sophisticated speakers, which fuels the demand for portable Bluetooth speakers from 2022 to 2029. In addition, the rapidly expanding global e-commerce sector, changing consumer lifestyles, and entertainment needs are all predicted to contribute to the market’s forecasted expansion throughout the projection mentioned above. Additionally, it is anticipated that the availability of fake speakers and the short battery life of connected devices would restrain market expansion throughout the projected time.

Long-term growth potential is also created by the development of audio technology and the new product releases made by several market participants worldwide. Contrarily, residential users have limited compatibility options, and loud music may annoy and disturb nearby residents, which hinders the market’s development throughout the projection period. In 2018, the sector of offline channels had the most significant revenue of USD 744.8 million, leading the worldwide market. The offline channels provide in-depth study for a hands-on look at the technologies employed in the product. For example, Marshall Amplification PLC, Xiaomi Corp., Apple Inc., and IKEA controlled their retail locations in all areas to offer customers simple access and convenience. Online channels will have the highest CAGR from 2019 to 2025, at 11.9%. The growing population and increased use of smartphones are credited with this expansion. Regions with a high level of technological development, like the US and the UK, are vital contributors to the segment’s growth. These channels assist in offering the most recent gadgets. For instance, according to Internet World Stats, Asia accounted for 50.4% of global internet users in 2019.

Additionally, the globally expanding e-commerce market has made it possible for clients to compare the items supplied by various businesses, which has increased online sales. The newest items are available at reduced costs on e-commerce sites like Amazon, Alibaba, eBay, and Flipkart. These websites provide value-added services such as straightforward returns and cash-on-delivery (COD).

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Key Portable Bluetooth Speaker Trends

The smart home technology market’s fastest-growing product in recent years has been smart speakers. Smart speakers incorporate wireless and voice-enabled (artificial intelligence) technologies (Bluetooth and Wi-Fi). Market giants like Amazon.com, Inc., Apple, Inc., and Google are investing in the wireless technology required for producing smart speakers or in that technology alone. In the following years, it is projected that wireless multi-room audio streaming will increase in popularity. In the next years, there will undoubtedly be unheard-of business prospects due to the rapid development of smart houses. While the rollout of 5G is predicted to improve wireless connection and provide low latency, which would spur market participants’ interest in offering wireless services.

Compared to other home electronics products, the ownership of voice-enabled speakers is rising quicker due to their versatility and ability to interact with other smart devices. Voice-enabled speakers with AI integration are becoming more and more popular, and in the years to come, their market share is expected to increase significantly despite security and privacy concerns.

Increase in Demand for Wireless Multi-Room Audio Streaming Has a Positive Effect on the Market

As consumers may stream music from various speakers via a wireless connection, Bluetooth and Wi-Fi wireless speakers are becoming increasingly popular. The availability of wireless streaming technologies like Airplay has been possible to incorporate multi-room audio services. A multi-room speaker system with Airplay2 integration is available from Sonos Inc. The speaker allows the customer to play separate audio material in each room or use multimode to synchronize the speakers to play the same music across the whole house. These developments support the new multi-room wireless audio streaming trend.

Most wireless speakers are currently available at reasonable rates due to the market’s rapid pace of product innovation. They are easy to utilize, which generates more market potential.

In recent years, businesses like Google and Amazon have targeted this client group more and more. To attract more customers, market providers include features such as splash protection and water resistance into their products.

According to several consumers, Wi-Fi speakers provide several benefits over Bluetooth speakers, including features like latency, dependability, direct internet connection, and different settings. Sonos offers Wi-Fi speakers that surpass CD quality with music up to 16-bit depth, 1,536kbps bitrate, and 48 kHz sample rates. A program like the Wireless Speaker and Music Association (WiSA), which include more than 60 electronics businesses, promotes industry standards and high-resolution audio across wireless speakers, further fostering market product innovation.

Customers’ use of streaming, especially paid subscription audio streaming, led to a surge for the online streaming platform as well. Also newly released is Sonos Radio, a free, ad-supported streaming radio service that gives sound systems access to 60,000 international stations. The desire for cordless speakers is also being fueled by this. JBL Link 10, Google Home Max, and Amazon Echo Dot 3rd Generation are wireless smart speakers with AI capabilities. In 2021, end-user expenditure on wireless speakers with virtual personal assistant capabilities would be anticipated to surpass USD 3.5 billion.

COVID-19 is anticipated to have a significant effect on the market this year. As the supply chain got significantly disrupted by COVID-19, it is expected to continue to have an impact for the first two quarters of the year after. Lockdowns have occurred, and production plans have been delayed in Asian nations, including China, India, South Korea, Taiwan, and Japan, which have sizable populations of producers of the raw materials required to create wireless speakers. Due to the lockdown of most of the world’s economy, delivery was restricted to necessities, which caused a decline in sales. As a consequence, businesses revised their revenue expectations. However, with the ease of locking, the Smart Home sector items saw a rise in demand in several nations.

The market for portable Bluetooth speakers will expand at the quickest pace.

• Comparatively smaller, lighter, and portable Bluetooth speakers are gadgets that may be taken anywhere. The sizes and forms of portable speakers are varied. Soundbars, tubes, and clips are among the most common variants on the market. The market is expanding due to shifting consumer dynamics and customers’ growing desire for portable gadgets.
• Bluetooth BR/optimized EDR’s point-to-point architecture for audio streaming makes audio streaming technology the industry standard for wireless audio.
• The market for smart speakers is also anticipated to rise three times by the end of 2022.
• Solving charging issues and lightening the weight of speakers, power banks, and rapid charging technologies helped to drive the demand.

The majority of sales are anticipated to go to Bluetooth wireless speakers.

• Recently, the demand for Bluetooth speakers has increased due to the growing popularity and need for wireless speakers. This tendency might be because of the increasing affordability of these gadgets and the inclination of consumers for portable smart devices. True Wireless Connectivity (TWS), a rising trend that enables users to connect two Bluetooth speakers and improve output, is mainly driving millennials’ use of Bluetooth speakers. Although Bluetooth speakers have struggled to prevent calls, texts, and other alerts from interfering with music, multiroom wireless speakers that connect directly to the Internet instead of depending on a phone or computer have presented a hurdle.
• Instead of Bluetooth, Chromecast built-in speakers utilize Wi-Fi to connect several devices to speakers simultaneously and let you control the music from anywhere in the home. Nevertheless, ongoing product improvements and advances have maintained the market for Bluetooth speakers. Among these intrusions is the creation of water-resistant speakers that can link many devices and have long battery life.
• At IFA 2019, JBL introduced Pulse 4, a speaker with 360-degree music and a light show comprised of high-resolution LEDs that conjure a party scene. Thanks to wireless Bluetooth streaming, two smartphones or tablets may connect to the new speaker at once. The same year, Sony Corporation released the SRS-XB12 EXTRA BASS Waterproof Bluetooth Speaker in India. Due to its IP67 classification, this speaker is water and dust-proof. China-based Huawei said in June 2020 that its FreeGo portable Bluetooth speakers, designed to provide one-touch and wireless sound transmission, will be on sale the following month.

Additionally, although Zakk announced its Woodstock wireless Bluetooth speaker in 2019 with a 24W output, built-in mic, subwoofer, and universal connection, Boat unveiled its Boat Stone 1400 speaker the same year with Bluetooth v4.2 and a 10-meter transmission range. Additionally, the development of lithium-ion batteries greatly aided the market for portable speakers by providing longer playback times with less frequent recharging. Solving charging issues and lightening the weight of speakers, power banks, and rapid charging technologies helped to drive the demand.

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Customer Analysis

The market has been divided into Bluetooth, Wi-Fi, voice-enabled speakers, and other categories based on wireless technologies. Sales of the wireless speaker with Bluetooth support are expected to go up. The most recent upgrade to the Bluetooth wireless communication standard is Bluetooth 5.0. The main factor propelling the development of the wireless speaker market is the proliferation of smartphones and tablets with built-in Bluetooth capabilities.

 Bluetooth speakers have become more popular due to developments in Bluetooth protocol and the standardization of advanced audio distribution profile (A2DP), a Bluetooth stereo profile. The most popular and economically efficient technology is Bluetooth. The use of Bluetooth-enabled speakers will thus rise as a result of the considerations above.

Regarding music streaming services like Google Cast and Airplay, Wi-Fi is the most widely used technology. One benefit of Wi-Fi over other wireless technologies is its ability to accommodate multiple speaker units. However, getting the many speakers to synchronize could be difficult. Compared to Bluetooth, Wi-Fi provides more connectivity—up to 200 feet for a solid network. These considerations primarily drive the popularity of wireless speakers with Wi-Fi capabilities. Wireless technologies like Near Field Communication (NFC) are included in the other technology sector. Among other things, the wireless speakers with NFC are multipurpose and have long battery life. The XBxx Extra Bass portable Bluetooth speaker series is offered by Sony Corporation, one of the market leaders in wireless speakers. It supports NFC.

The demand for indoor wireless speakers is projected to increase as more devices become voice-enabled. Also, it’s predicted to rise significantly due to intelligent speakers’ growing popularity and advancement. The demand for wireless speakers is expected to be dominated by outdoor speakers. Some examples of interior and outdoor speakers are: A complete set of wireless indoor and outdoor speakers with voice control, Wi-Fi, Airplay, and Bluetooth functionality are available from Sonos Inc. On the other hand, the XB40XX line of outdoor wireless party speakers from Sony is compatible with voice assistants and has built-in Wi-Fi and Bluetooth capabilities.

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Market Drivers

The expansion in smart homes will play a significant role in the growth of the portable speaker market. All consumer electronics, media, entertainment equipment, and other smart electronics are linked to the home network in these residences. Wireless portable speakers make it simple to broadcast information like music and films and to communicate with other devices connected to the home network.

The market for portable Bluetooth speakers is expanding as customer preferences for listening to music are changing. Manufacturers are encouraged to innovate, develop, and seek innovation in sound quality due to the shift in music format toward digital and hi-fi systems. Consumers used to choose speakers with greater wattages because they had superior sound quality. Consumers are already turning away from traditional speakers in favor of more innovative models since loud music might bother nearby neighbors. Due to the increase in demand for hi-fi systems with Bluetooth, Wi-Fi connection, USBs with supported files, plug-ins of different card reader types, or even a combination with disco lights, among others, the market for portable Bluetooth speakers has grown significantly. However, the possibility of piracy may cause obstacles in the industry.

The market for wireless speakers is significantly influenced by the rising popularity of portable speakers. This is mainly owing to the affordability and portability of wireless speakers. Additionally, the usage of portable wireless speakers increased in 2019 due to the rise in smartphone penetration and the need for quick functioning in the form of smart mobile gadgets.

A new trend in the market for wireless speakers is the use of cutting-edge technology like AI-assisted devices. This is mainly because AI-enabled wireless speakers are simple to use and include capabilities like speech recognition that let users operate the speakers using spoken commands. The cloud is used by wireless speakers powered by AI software, providing a reliable foundation for data storage and facilitating easy access to the data. Some wireless smart speakers with AI technology are the Google Home Max, JBL Link 10, and the third-generation Amazon Echo Dot. In line with Gartner, Inc., By 2021, it is anticipated that consumers will spend $3.52 billion on wireless speakers that support virtual personal assistants (VPAs).

It is projected that wirelessly linked “In-Home Entertainment Systems” would drive market development. The in-home entertainment system is a critical component of the smart home industry. The advent of the internet of things and artificial intelligence technology has led to the growth and expansion of smart home services. Apple, for instance, is developing a wireless AI speaker compatible with “Apple HomeKit.” According to plans, Apple HomeKit will provide a consolidated voice control platform for home kit goods. Consequently, it is projected that the factors above would stimulate market growth.

The Wireless Connectivity is Developing at an Inexorable Rate with 5G

Businesses and consumers are pushing the market interest and demand for more innovative gadgets thanks to commercial 5G cellular networks and the accessibility of cheaper products. Wireless communication between electronic devices is now possible because of a significant rise in linked gadgets and improved data speeds. Due to this, speaker makers are more motivated than ever to create cutting-edge devices that include AI and wireless connections. Additionally, the growing deployment of 5G in developing nations is anticipated to fuel the market for wireless speakers next year. The Middle East and Africa will have more than 50 million 5G connections by 2025, according to a GSMA intelligence estimate. These elements show that introducing 5G will undoubtedly propel market expansion.

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Market Restraints

Privacy issue may limit market growth. The adoption of wireless speakers may be impacted by limited connection range, bandwidth restrictions, and other factors. Additionally, growing privacy concerns would probably limit the market expansion of wireless speakers. The wireless speaker also presents a hacking risk, privacy concerns about intelligent speakers listening to private conversations, and the potential for law enforcement to utilize the speaker as an intrusion device in specific circumstances. Therefore, these elements may reveal people’s personal information and are likely to temporarily slow market development.

A significant barrier to the market for wireless speakers is the interference of their signals with those of other gadgets. This is primarily because wireless speakers and many other wireless devices use the same radio waves and frequencies, increasing the likelihood of signal interruption and a deterioration in music quality. Dropped signals may harm a wireless speaker’s transmitter or receiver, impacting how well consumers can hear. To prevent signal interference, businesses in the wireless speaker industry are concentrating on achieving exclusive connection with just a particular device, raising the price of the devices. For instance, Apple sells Airplay speakers, which are more expensive since they can only link to Apple products or iTunes and use Apple’s own wireless multimedia technology. However, other suppliers have not created speakers like this because of their hefty costs.

The Federal Communication Commission (FCC) is an independent agency of the United States government that regulates interstate radio, television, wire, satellite, and cable communications. The US market for wireless speakers is similarly controlled by the FCC. The FCC must certify the producers of wireless speakers before they may market their goods. Before acquiring the FCC certification, the wireless speakers must pass the necessary safety tests. The FCC has also established a 600 MHz maximum bandwidth for wireless devices; exceeding this limit would invalidate the FCC certification. Therefore, it is anticipated that the FCC’s laws governing interstate communications through radio, television, wire, satellite, and cable would keep a close eye on the businesses operating in this sector.

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Competitive Landscape: Bluetooth Speaker Brand Comparison

Due to shifting customer needs, which are driving businesses to innovate in the market for Bluetooth speakers, it is increasingly fragmented. With firms introducing a wide range of items to attract customers, the rivalry in this sector has become more intense over time.

To compete in the market, the suppliers use growth tactics such as technological advancements and the development of operations. Vendors compete by differentiating their product offers and growing their businesses. Some big firms have a wider geographic reach and more market penetration.

Apple, Inc., Bose Corp., Plantronics, Inc., Beats Electronics, VOXX Electronics Corp., Sony Corp., ULTIMATE EARS, Samsung Group, and 4COM Technologies are among the market’s leading manufacturers.

Lockdowns have affected production schedules in Asian nations, including China, India, South Korea, Taiwan, and Japan, that have a substantial presence of producers of the raw materials required in Bluetooth speaker manufacturing. Due to the lockdown of most of the world’s economy, delivery was restricted to necessities, which caused a decline in sales. As a consequence, businesses revised their revenue expectations.

Sonos, Inc.’s business strategy includes substantial investments in the R&D of complementary products, businesses, technologies, or services.

Wireless speakers, component goods, and home theatre speakers are the primary sources of income for Sonos, Inc. The business provides many wireless speaker models, such as Play 1, Play 3, and Play 5. The Sonos One wireless speaker with voice control capabilities is another item in the product line-up. The business wants to increase the variety of its products; as a result, the corporation is spending a lot of money on developing complementary technologies or industries.

Market players often release novel products and strive for geographic expansion.

Companies are creating a long-term road plan to deliver new goods and upgrades, including customized product design, to take advantage of market possibilities. The firms’ ability to attract new clients, boost revenue, and enhance the customer experience will be aided by the systematic implementation of the roadmap. For instance, in troubled nations, investments in global expansion constitute a significant growth potential. By launching marketing campaigns and distribution networks tailored to each region, the market participants want to grow internationally. With firms introducing a wide range of items to attract customers, the rivalry in this sector has become more intense over time. Sony Corporation, Bose Corporation, Harman International Industries, Sonos Inc., and Amazon.com Inc are significant players.

Regional Competitive Landscape

From 2022 to 2029, North America will continue to lead the market for portable Bluetooth speakers due to recent technological advancements and a rise in the usage of these speakers. In contrast, the Asia-Pacific region is anticipated to have the most significant CAGR over the aforementioned projected period due to rising demand for infotainment options and a change in consumer preference toward technology-driven luxury goods in growing nations like China and India.

• The wireless speaker industry is likely to become dominated by North America. The area is home to several cutting-edge businesses in the wireless speaker sector, including Bose Corporation, Harman International Industries, Inc., Amazon.com, Inc., and Sonos Inc. These elements support market expansion in North America.
• The Bluetooth speaker industry is predicted to be dominated by North America. The development of Bluetooth speakers, which may considerably increase accuracy in various applications, has been aided by technical advancements. ​ \s1 The development of wireless speakers, which may dramatically increase accuracy in multiple applications, has been aided by technological advances.
• Due to the widespread usage of smartphones and other mobile devices and the earliest accessibility to online music and video streaming, the United States has seen the early adoption of portable speakers.

Moreover, the United States is an essential source of revenue for North American-based companies such as Bose. The United States also provides prosperous chances for business progress for firms like Sony Corporation and Samsung Group situated in the Asia-Pacific area. This is due to the region’s increased smart home adoption and quick technology advancements.

One of the mature markets, North America, has high subscriber penetration rates for mobile broadband and significant levels of data use.

During the projection period, it is predicted that the market for wireless speakers in Asia and the Pacific will develop at an impressive pace. China debuted its smart speaker with AI integration with Xiaomi and Alibaba. The Samsung home speaker will be powered by Bixby, the South Korean company’s intelligent assistant. According to the statistics above, the speaker serves as a strategic control point for companies like Amazon, Google, and Apple to establish their market value in the area.

The wireless speaker market in Europe is anticipated to increase moderately. In Europe, using smart speakers and the virtual assistant platform to access improved audio services has become commonplace. According to the facts above, early acceptance and significant market prospects will boost market development across the area.

Since there is little intra-regional contact and little commerce in products and services in the Middle East and Africa, the wireless speaker market is anticipated to remain stable. Despite this, the region has seen significant growth in mobile device use and overall connectivity. For example, Du (Emirates Integrated Transport Services), A telecommunications business in the United Arab Emirates, developed smart home services emphasizing home automation, entertainment, and surveillance. This indicates that the region has increasing market potential.

Likely, the Latin American market is still developing. The area presents the market potential for the industry participants in the following years due to its lower market share. The mobile ecosystem in Latin America, along with the use of 4G and increased smartphone use, offers a powerful platform for service providers and entrepreneurs. These elements are anticipated to boost the development of the wireless speaker industry in the area.

Recent Developments

• Harman International Industries, Incorporated said in January 2020 that its wireless speaker line will expand to include several new form factors. The wireless phone charging and built-in rechargeable battery portable Citation 200 speaker are part of the new product line. An improved in-home listening experience is provided by the Harman Kardon Citation Series.
• Sonos and Audi will collaborate on an in-car audio system in March 2021. Sonos revealed the Sonos Roam, it’s first wholly portable Bluetooth speaker that can perform the entire range of Sonos system functions when linked to a home Wi-Fi network.
• SYNNEX Corporation and Bose Professional recently formed a strategic alliance to market the Bose Work line of goods. Through this collaboration, they can offer their client base, at a pivotal moment, a new, superbly developed product line from a prominent brand in the industry.
• Bose Corporation introduced its portable home speaker in August 2019. The Bose portable home speaker is a battery-operated, highly adaptable speaker with built-in voice control, Bluetooth, and Wi-Fi capabilities. This speaker may be moved from room to room, outdoors, or within the house.
• June 2019 – Sony Corporation released the SRS-XB22 and SRS-XB32 to expand their Extra Bass Bluetooth speaker product line. These speakers feature a broad frequency range and enhance the quality of the speech.
• Sony debuted its brand-new SRS-XB wireless speakers in May 2020. The SRS-XB23, SRS-XB33, and SRS-XB43 are three new devices based on the OEM’s X-Balanced Speaker Unit, which has speaker diaphragms non-circular and off-center. Compared to the XB32, the XB33’s distortion is decreased by 25%, while its sound pressure is increased by 30%.
• In April 2020, Harman unveiled its first portable Bluetooth speaker, which is eco-friendly. The company’s first portable Bluetooth speaker, the JBL Flip 5 Eco edition, was composed of 90 percent recyclable plastic. The special edition speakers are packaged with eco-friendly materials, including a biodegradable protective cover. The color options for the Flip 5 Eco are “Ocean” blue and “Forest” green.
• The Homepod, an Apple wireless speaker, became available in Hong Kong and mainland China in January 2019, according to Apple Inc. The Homepod’s spatial awareness characteristics allow users to stream music and audio content via Airplay-compatible apps such as iHuman Story, Dragonfly FM, and DeDao in mainland China and Spotify, Podcast, KKBOX, and JOOX in Hong Kong.
• Sonos Move was introduced by Sonos, Inc. in September 2019. The battery-powered Sonos Move smart speaker is designed for indoor and outdoor usage. The speaker has built-in voice assistants such as Google Assistant or Amazon Alexa.
• Sonos Inc. and Inter IKEA Systems B.V., a home goods and solutions retailer formed a partnership in January 2019 to include Sonos wireless speaker devices into IKEA furniture. Through collaborations, streaming services, and access to smart assistants, music and sound will be brought into homes.
• A subwoofer and two satellite speakers are included in the 400 BT2.1, which Truvison Industries Pvt. Ltd. introduced in March 2019.
• The first Bluetooth speakers designed specifically for outdoor use were introduced by Sony Corporation in May 2019. The Sony GTK-PG10 speaker has a 13-hour battery life and a DSP (Digital Signal Processor) that automatically adapts the sound to the environment and weighs around 6.7 kg.
• At the Shanghai Auto Show in April 2019, Harman, a fully-owned subsidiary of Samsung Electronics Co. Ltd. specializing in connected technologies for the automotive, consumer, and business industries, made its Premium Communications solution available for the first time in China.
• The Bluetooth speaker CORSICA Eternia, which has a vintage aesthetic, was introduced by Damson Group in February 2019.
• In February of 2019, Zaap announced the Aqua Darkstar wireless Bluetooth speakers.

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Leading Bluetooth Speaker Product Comparison

1. UE Megaboom 3

Keyword search volume USA: 5.1K (Ahrefs)

Avg. customer rating: 4.6 out of 5

Reviews on Amazon: 5569

Parent company: Logitech

Revenue:  US$5.48 billion (FY2022)

Google trends graph:

Spec :

Dimensions 

225 mm in height, 87 mm in diameter.

Weight

2 pounds

Wireless capabilities

Up to eight source devices with Bluetooth connectivity could be paired, and up to two source devices can be connected simultaneously. Bluetooth range: 45m (150 feet — Boom 2 had 100 feet)

Battery life

Up to 20 hours, 2.75 hours to charge

Drivers

Two 55x86mm passive radiators, two 50mm (2-inch) full-range drivers, and a maximum sound pressure level of 90 dB.

 

2. Sonos Roam

Keyword search volume USA : 45K (Ahrefs)

Reviews on Amazon : 1035

Avg. customer rating : 4.1 out of 5

Revenue :  US$1.72 billion (2021)

Google trends graph:

Spec:

Dimensions

Length and width: 6.61 inches (168 mm),  2.44 inches (62 mm).  2.36 inches depth (60 mm)

Weight

0.95 lb (0.43 kg)

Colors

Matte, Shadow Black, and Lunar White Finish

 

3. JBL GO2

Keyword search volume USA : 2.4K (Ahrefs)

Reviews on Amazon : 24,399

Avg. customer rating : 4.7 out of 5

Parent company : Harman International Industries

Revenue :  US$8.8 billion (2020)

Google trends graph:

Spec:

General Specifications

4.1 Bluetooth technology,

A maximum of five minutes of music 5 (hrs),

Maximum power (3W),

Lithium-ion polymer batteries (3.7V, 730mAh),

Charge Duration (Hours) 2.5

Audio Specifications

180Hz to 20kHz dynamic frequency response range

Dimensions

Dimensions: 8.6 x 7.1 x 3.2 cm, 0.18 kg.

Control and Connection Specifications

Bluetooth frequency 2.402-2.480GHz, Bluetooth transmission modulation GFSK/DQPSK/8DPSK, Bluetooth transmitter power 0-4dBm, Bluetooth profiles A2DP V1.2, AVRCP V1.5, HFP V1.5, and HSP V1.2

 

4. Bose SoundLink Color II

Keyword search volume USA : 2.0K (Ahrefs)

Reviews on Amazon : 54,380

Avg. customer rating : 4.7 out of 5

Revenue :  US$3.2 billion (FY 2021)

Google trends graph:

Spec:

Maximum Power Output: 5 W

Battery as power supply

Placement of Speaker: Tabletop

Active Special Purpose Passive Radiator, Compact Stereo Speaker

Use: MP3 Player Size: 12.7 cm, 0.91 kg

 

5. JBL Go 3

Keyword search volume USA : 15K (Ahrefs)

Reviews on Amazon : 13.978

Avg. customer rating : 4.8 out of 5

Parent company : Harman International Industries

Revenue :  US$8.8 billion (2020)

Google trends graph:

Spec:

Maximum Power Output: 5 W

Placement of Speaker: Tabletop

Type of Speaker: Active

Passive Radiator, Stereo Special Purpose Weight: 0.91 kg, Width: 12.7 cm

Top end products

1.Devialet Gold Phantom Opera de Paris

Price: $3800

Specifications:

Loudspeakers

Grade 1 Titanium Tweeter driver Aluminum Medium driver Aluminum Bass drivers

Digital to Analog Converter

Devialet DAC incorporated in ADH2® intelligence

24bits/96kHz

THD: -112dB

Processor

Cyclone V 512MB DDR3 memory, ARM Cortex-A9 MPCore 800MHz dual-core processor, and Hard IP FPGA in a single System-on-Chip (SoC)

Side Plating

The body is white RAL 9016 rose gold-plated 22-carat sides

White RAL 9016 dome drivers

Power Supply

IEC 90-240 V~50/60Hz

Maximum Sound Level

108 dB SPL at 1 m

Total amplification power

RMS 1100 W

Amplification Performance

THD+N*: 0.0005% | Saturation: 0 | Background Noise at 50 cm: 0 dB SPL (-15.5 dB SPL at 3m)

Frequency response (bandwidth)

(@-6dB) 14Hz to 27kHz Bandwidth

Frequency response accuracy: 2dB from 20Hz to 20kHz

2. Harman/Kardon Aura Studio 2

Price: $200

Specification:

• 19 Volts DC at 3 amps
• 57W maximum power usage, 0.5W eco-standby mode
• Transducers
• 4.5″ (112mm) for the subwoofer and 6 x 1.5″ (40mm) for the tweeter.
• Amplifier output
• 1 x 30W + 2 x 15W
• Frequency response 50Hz – 20kHz
• Signal-to-noise ratio
• 80dB at 30W (woofer), 80dB @15W (tweeter)
• Bluetooth transmit frequency range2.402 – 2.480 GHz Bluetooth send power
• Maximum Bluetooth transmitter modulation of 10dBm GFSK, /4 DQPSK, and 8DPSK

 

3. Stanmore Bluetooth

Price: $350

Specification:

Audio specification

FREQUENCY RANGE 50 – 20,000 Hz

Adjustable controls for bass and treble

Using the analog controls on your speaker, one can fine-tune music.

Stereo / Mono

MAXIMUM SOUND PRESSURE LEVEL 100 dB @ 1 m

Power Bass-reflex Amplifiers

One Class D amplifier of 50 watts for the subwoofer.

Two 15 Watt Class D amplifiers are utilised for the tweeters.

Control and connectivity

DIRECT CONNECTION

3.5 mm Input, RCA Input

PRIMARY CONTROLS

The volume knob, Treble knob, Bass knob, Pair button, Source/wake button, and power toggle

CONNECTION VIA WIRELESS TECHNOLOGY

Bluetooth with aptX

Competitive Analysis by top competitors

Harman International Industries

Revenue                                    :                 $8.8 billion (2020)

Employees              :                 30,000 (2020)

Founded                  :                 1980

Headquarters        :                 Stamford, Connecticut, U.S.

Parent                      :                 Samsung Electronics Harman develops and designs products and solutions for automobiles, consumers, and companies. Automakers may use Harman’s products as integrated infotainment, communication, and safety solutions. These include state-of-the-art displays, digital cockpit platforms, automobile audio systems, and professional and consumer audio, lighting, and video solutions, including loudspeakers, microphones, headphones, amplifiers, and digital signal processors. In addition, it offers cloud infrastructure, product engineering, digital marketing, cybersecurity for the automotive industry, digital transformation IoT security management, and further software services and solutions.

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SWOT Analysis

Strengths

• A diverse variety of products with powerful brands in each product category
• It serves both the wealthy and the middle class, resulting in reliable income creation.
• Harman’s premium audio and infotainment systems are found in most of the world’s luxury vehicles.

Weaknesses

• The brand’s reputation and profitability are negatively affected by intense competition and imitations.
• Low profitability due to the presence of other major competitors (both branded and unbranded)

Opportunities

• The brand’s reputation and profitability are negatively affected by intense competition and imitations.
• Low profitability due to the presence of other major competitors (both branded and unbranded)

Threats

• Highly competitive market flooded with cheap Chinese goods
• There are other alternatives accessible.
• Global economic fluctuations might impact corporate operations.

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White Space Analysis

Bose Corporation

Revenue                                    :                 US$3.2 billion (FY 2021)

Employees              :                 7,000 (FY 2021)

Founded                  :                 1964

Headquarters        :                 Framingham, Massachusetts, U.S.

Parent                      :                 Massachusetts Institute of Technology

Bose Corporation is a manufacturer and designer of audio gear. It offers car systems, combat vehicle crewman headsets, tactical headsets, riding systems, customized residential solutions, loudspeakers, specialist goods, small Bluetooth speakers, and headphones. In addition, the firm provides extensive assistance for the distribution network, including product technical information and support, help for system design, and after-sales support.

The product lineup of Bose has included:

• The home theater (2.1 systems, 5.1 systems, and speaker packages)
• Media player portable (marketed as “SoundLink”)
• Stereo speakers
• Car audio
• Smart home gadgets
• Soundbar systems
  

Strength

• Leadership in Technology.
• Strong Positioning in home theatres.
• Solid brand name

Weakness

• Inadequate Size
• High-cost tags
• Asia’s low market penetration

Opportunity

• Expanding into less expensive gadgets and systems to reach clients with tighter budgets.
• Collaborations with big corporations to provide bundled gadgets

Threat

• Competition from competitors with substantial assets and novel goods
• Continued declines in discretionary money will restrict Bose’s attractiveness to a diverse client base.

Sony Corp

Revenue                                    :                 US$81.38 billion (FY2021)

Employees              :                 109,700 (FY2020)

Founded                  :                 7 May 1946

Headquarters        :                 Sony City, Minato, Tokyo, Japan

Total assets            :                 US$238.31 billion (FY2021)

Sony is a corporation that designs, develops, manufactures, and distributes electronic equipment, instruments, and gadgets for consumer, professional, and industrial industries, in addition to gaming hardware and software. It is also involved in the creation and acquisition, development, manufacturing, marketing, distribution, and broadcasting of image-based software, such as film, home entertainment, and television goods, in addition to the distribution of recorded music. In addition, Sony offers financial services, including life and non-life insurance operations. Additionally, the corporation has a network services division and an advertising agency division.

Sony Electronics, headquartered in San Diego, is a well-known manufacturer of consumer and professional audio/video electronics and information technology devices. Operations encompass research and development, engineering, sales, marketing, distribution, and customer support.

Strength

• Globally experienced player.
• Widest Variety.
• Dedicated clientele.
• Highly original.

Weakness

• Products that are pricey
• Poor Marketing.
• Overreliance on electronic devices.

Opportunity

• Consider the Emerging Economies.
• Diversify Offerings.
• Expand through means of acquisition.

Threat

• Strong opposition.
• Technological advances
• Markets are oversaturated.
• Threats Presented by Hackers
• Increasing Fake Goods.

Plantronics, Inc.

Revenue                                    :                 US$ 520 Million

Employees              :                 3,800

Founded                  :                 1961

Headquarters        :                 Santa Cruz, California, U.S.

Total assets            :                 US$ 3,116 billion

Poly (formerly known as Plantronics and Polycom) is a manufacturer of business audio and video technology. It provides headsets, business telephones, conference telephones, video conferencing solutions, and software for device management, private video conferencing, and video interoperability. Additionally, the organization offers support, managed, professional, and training services. Poly serves state and local governments, the federal government, education, healthcare, aviation, financial services, and the media and entertainment industries.

HP Inc. announced on March 28, 2022 its aim to purchase Plantronics for $1.7 billion in cash in order to strengthen its hybrid work products, including as headsets and video conferencing technology. The transaction is planned to finalize by the end of 2022 and has a total value of $3.3 billion, including debt.

Strength

• Solid distribution system
• Positive Free Cash Flow
• Strong Returns on Capital Investment
• Reliable suppliers

Weakness

• Financial planning is not carried out effectively.
• High rate of employee churn
• Success limited beyond of primary business

Opportunity

• Economic expansion and a rise in consumer expenditure
• New clients from the internet channel
• The new technology gives Plantronics a chance.

Threat

• Economic expansion and a rise in consumer expenditure
• New clients from the internet channel
• The new technology gives Plantronics a chance.

Apple, Inc

Revenue                                    :                 US$ 365.82 Billion (2021)

Employees              :                 154,000 (2021)

Founded                  :                 April 1, 1976

Headquarters        :                 1 Apple Park Way, Cupertino, California, U.S.

Total assets            :                 US$351.02 billion (2021)

Apple is a corporation that develops, produces, and sells mobile communication and media products. It provides personal computers, portable digital music players, and a range of software, services, peripherals, networking solutions, and digital content and applications from third parties. In addition, the company has many platforms that let customers to discover and download digital material such as books, music, films, and podcasts.

Strength

• Most prestigious brand.
• Globally renowned.
• Best Technology
• Brand Of Preference

Weakness

• Expensive Products
• Limited Promotions and Advertising.
• Entering a Non-Competent Domain.
• Unfair Business Conduct.

Opportunity

• Consistent customer expansion
• Competent Professionals.
• Network of extensive distribution.
• Utilize Artificial intelligence.

Threat

• Apple bullied by imitations.
• Expanding competition
• Market Penetration.
• Lawsuits.

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